Dubai’s branded residences market continues to outshine traditional luxury real estate hubs like Miami, New York, and London. With record-breaking price appreciation and growing investor interest, the emirate has solidified its position as a global leader in luxury real estate. According to Morgan’s International Realty, branded residences in Dubai now command a up to 42% premium over non-branded properties.

Record Demand and Prices for Branded Residences in Dubai

Leading the market in price per square foot are Bvlgari Residences on Jumeirah Bay Island, followed by Atlantis Resorts, Dorchester Collection, Baccarat Residences, and Four Seasons Residences. In H1 2024, branded unit sales surged almost 44% year-on-year, with more than 5000 units sold for a total of around  Dh28.8 billion. The most expensive branded residence sold during this period was a Ritz-Carlton villa in Creekside, marking a new record.

Booming Supply of Branded Residences in Prime Dubai Locations

Dubai’s branded residences inventory is expanding rapidly, with 132 developments consisting of more than 40,000 units, and 6,000+ units under construction, valued at billions of Dirhams. The most sought-after locations for branded residences include Palm Jumeirah, Downtown Dubai, and Business Bay. Beachfront areas like Umm Suqeim and JBR offer the highest price premiums, while villa communities like Dubai Hills and Arabian Ranches see less premium pricing.

Why Branded Residences are So Attractive to Buyers and Investors

Buyers of branded residences in Dubai enjoy superior design, elite service, higher capital appreciation, and better rental yields. Developers benefit from faster sellouts, higher prices, and increased global appeal. With new high-end projects from developers like Emaar’s The Address and Bvlgari, Dubai continues to attract international investors seeking exclusivity and luxury.

Conclusion: 

Dubai’s branded residences market remains robust and dynamic, driven by strong investor confidence and a growing demand for luxury properties. As new developments continue to rise in prime locations, Dubai’s stature as a global hub for high-end real estate strengthens. The future looks promising, offering both developers and investors lucrative opportunities in one of the world’s fastest-growing luxury property markets.