Dubai Police has been officially recognised as the strongest police brand in the world, according to the Institutional Brand Value Index released by Brand Finance. With a AAA+ rating and a score of 9.2 out of 10, Dubai Police leads globally in public trust, transparency, and performance—an achievement that further reinforces Dubai’s reputation as one of the safest cities in the world.

Safety: A Cornerstone of Real Estate Investment

In real estate, public safety is not just a lifestyle perk—it’s a critical investment factor. When investors and families look to purchase property, especially overseas, they prioritise security, governance, and social stability. Dubai’s globally recognised police force is a clear signal of long-term safety and urban reliability.

Dubai Police ranked above average across all 11 global reputation metrics, including safety assurance, fair treatment, professionalism, effective performance, ethical standards, and innovative crime prevention. These qualities are essential in shaping communities where both residents and investors feel confident putting down roots.

Enhancing Community Value Across Prime Locations

This recognition complements the growth of secure, well-planned communities across the city. Master-developments such as Dubai Hills Estate, Emaar South, and Dubai Creek Harbour attract high interest not only for their architectural vision, but also because they are anchored in a city where safety is a strategic priority.

With forward-thinking initiatives like Smart Police Stations, AI-powered public services, and a strong community presence, Dubai Police is playing an active role in supporting the UAE’s long-term urban vision—one that aligns closely with real estate development goals under the Dubai 2040 Urban Master Plan.

A Strong Brand, A Strong Market

The force’s brand value—estimated at AED57.9 billion—adds to Dubai’s global appeal, making it a magnet for real estate buyers who value both lifestyle and long-term capital appreciation. For families, professionals, and investors, a strong and respected public institution ensures confidence in the city’s future.

Looking to invest in a city built on safety, innovation, and long-term value? Contact us at Cotton and Wood to discover Dubai’s most secure residential communities and unlock property opportunities that are protected by world-class infrastructure.